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Metaphor offers retailers compelling solutions to increase their revenue, acquire new customers, and build loyalty across their customer channels.
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Superior customer service determines success in any retail environment. Voice-enabling technology is helping retailers deliver optimum customer care while reducing operational costs.
Retail businesses often promote their products through television commercials, Web banners and email marketing, newspaper advertisements, or direct marketing campaigns, resulting in a surge of telephone calls from customers placing orders or requesting additional information. Managing call spikes is critical to a retail business's success. A sudden surge in call volumes can cause lengthy hold times for customers, increasing dropped calls, lost revenues, and frustrated customers.
Simply adding live agents is an expensive solution. In most cases, calls are repetitive and routine, and can be handled most efficiently with a voice-enabled self-service application, freeing call center representatives for more complex, higher revenue generating contacts.
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Catalog and online shopping are just two retail applications that are delivering exceptional benefits to customers and retailers. Customers are able to use any telephone, anytime, to access voice-driven product ordering and personalized account information.
Retailers can provide customers with instant order status information, account profiles, store locations, event notifications, and more, through easy to use, interactive voice user interfaces.
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